Online Business Reviews : The 2012 Consumer Review Survey found that 72% of consumers trust online reviews. This means that 72% of people are swayed by the reviews they find on your business, products or services. Many companies are realizing how much emphasis that consumers are putting on consumer reviews. Today’s consumers are not impulse buyers. They’re researchers, and they will spend a solid amount of time researching different products and services as well as businesses to ensure that they’re making the best purchasing decision.
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