September 19, 2012

History of Advertising

United Paycheck
The History of online advertisement dates back to 4000 BC. Egyptians used papyrus to make sales messages and wall posters. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. History tells us that Out-of-home advertising and billboards are the oldest forms of advertising.

As the economy expanded during the 19th century, advertising grew alongside. In the early 1920s, the first radio stations were established which started selling sponsorship rights in small time allocations to multiple businesses throughout their radio station's broadcasts. The late 1980s and early 1990s saw the introduction of cable television. As cable and satellite television became increasingly prevalent, specialty channels emerged, including channels entirely devoted to advertising, such as QVC, ShopTV Canada etc.


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